ROG Xbox Ally Pre-Orders Now Available: Where to Buy the New Handheld
The ROG Xbox Ally, a highly anticipated gaming handheld, is officially open for pre-orders. The base model starts at $599.99, with the premium ROG Xbox Ally X priced at $999.99. Both versions are set to release on October 16, 2025.
Introduction to ROG Xbox Ally
The ROG Xbox Ally represents Asus’s bold entry into the handheld gaming market, combining powerful hardware with Xbox’s extensive game library. With the increasing demand for portable gaming devices offering PC-level performance, this handheld is poised to compete with established devices such as Valve’s Steam Deck OLED and other high-end gaming laptops.
Pricing and Models
- ROG Xbox Ally Base Model: Priced at $599.99 (~£499.99), this model caters to gamers seeking a balance of performance and affordability.
- ROG Xbox Ally X: The high-end version priced at $999.99 (~£799.99), equipped with a Ryzen Z2 Extreme processor, delivering superior gaming performance on the go.
While these prices may seem steep compared to first-generation handhelds like the original Asus ROG Ally which launched at $699.99, they reflect the growing capabilities and hardware advancements in portable gaming devices. According to market analytics, the gaming handheld segment is evolving rapidly, with devices increasingly approaching the price points and performance of mid-range gaming laptops (IDC, 2025).
Where to Pre-Order ROG Xbox Ally in the US
Asus confirms that pre-orders are available through their official store, Microsoft’s official Xbox store, and select local retailers. Here are the key US retailers stocking the ROG Xbox Ally:
- Microsoft Store: Offers both base and X models starting from $599.99. Being an officially endorsed Xbox device, Microsoft serves as the primary source for pre-orders.
- Asus Official Store: Provides comprehensive listings for both models with direct support from the manufacturer.
- Best Buy: Known for previous exclusives on the original Ally, Best Buy remains a top retailer for checking stock and pre-orders.
- Amazon US: Amazon tends to activate pre-order pages close to product launch, so stock availability can be variable.
- Walmart: Offers the Ally but caution is advised due to third-party sellers inflating prices on marketplace listings.
Where to Pre-Order ROG Xbox Ally in the UK
UK customers can similarly find the ROG Xbox Ally at multiple reputable retailers:
- Microsoft UK: Primary retailer with both models listed starting at £499.99 for the base and £799.99 for the Ally X.
- Asus UK: Official Asus store offering the latest in handheld gaming hardware.
- Currys: Previously reliable for the original ROG Ally launch, Currys is expected to be a popular choice.
- Amazon UK: Often provides consistent stock, though listing pages might appear closer to the release date.
- Very.co.uk: Not a typical first retailer choice, but notable for early pre-order stock availability and strong supply.
Performance and Features
The ROG Xbox Ally X, powered by the Ryzen Z2 Extreme chipset, promises one of the most powerful handheld gaming experiences in the market. Early benchmarks suggest performance gains of up to 30-40% over first-generation handhelds like the Steam Deck OLED, particularly in handling AAA titles optimized for Windows 11.
Notable features include:
- PC-grade gaming components for rich and smooth gameplay.
- Windows 11 optimizations enabling compatibility with thousands of PC games.
- Ergonomic design with PC controller-inspired grips.
- High refresh rate displays up to 120Hz for fluid visuals.
- Extensive connectivity options for streaming, accessories, and expansion.
These attributes position the ROG Xbox Ally as a formidable contender among handheld gaming PCs and portable consoles. market analyst Newzoo 2025 reports a growing consumer preference for handheld PCs that combine mobility with desktop-grade performance.
Market Context and Competitors
The gaming handheld market has witnessed an influx of advanced devices targeting various price segments. Competitors like the MSI Claw A8 and Lenovo Legion Go 2 target similar price points near the $600-$1,000 range. However, Asus’s strong partnership with Microsoft Xbox and its hardware innovation provide a competitive edge.
In comparison, the Steam Deck OLED retails at approximately $399-$649, offering a more budget-friendly but less powerful alternative. The ROG Xbox Ally’s pricing, though higher, reflects its superior hardware and Windows 11 integration, appealing to enthusiasts seeking portable power.
Release Date and Availability
Pre-orders launched globally on September 25, 2025, at 8 PM ET / September 26 at 1 AM BST. The official release date is October 16, 2025, with the anticipation high for both models to hit the shelves simultaneously.
Summary
The ROG Xbox Ally series marks a significant milestone in handheld gaming by merging high-end hardware with Xbox’s ecosystem. While the price tags are premium, especially for the Ally X, the devices offer compelling performance and features that justify the investment for serious gamers looking for portable PC gaming.
Key Takeaways:
- ROG Xbox Ally pre-orders are live, priced from $599.99 for the base model to $999.99 for the Ally X.
- Available through Asus, Microsoft, and major retailers in the US and UK.
- Powered by Ryzen processors with Windows 11 support for an expansive gaming library.
- Premium build quality and features position it as a leading handheld gaming PC.
- Competition is rising, but the partnership with Xbox offers unique advantages.
As the handheld gaming market continues to evolve, devices like the ROG Xbox Ally are reshaping expectations for mobile gaming. Their ability to deliver powerful performance in handheld form factors aligns with growing consumer demand for versatile and portable gaming solutions.
For gamers already using Valve’s Steam Deck, exploring the best Steam Deck accessories and top Steam Deck docks can greatly enhance the hybrid gaming experience. Alternatively, check out the best retro consoles for classic gaming on the move.
